Archive for the ‘Social Networking’ Category

Back to School Series – Part 3 – Docs/Office Webapps

Saturday, August 7th, 2010

In this third installment in our “Back to School” series we look at online storage and sharing of Microsoft Office documents.  Recently Microsoft have launched two sites where users can create, store and optionally share Microsoft documents for free.

Docs

http://docs.com allows Facebook users to create Word, Excel or PowerPoint documents online without having any of these programs. The advantage to this, other than no need to buy Microsoft Office, is that the documents are also stored online and so are secure. If your computer crashes you can still get to the document.  Also as it is online you can get to your document from anywhere you can access a computer and get onto the internet.

Once you create your document you can choose to share it with some or all of your facebook friends or you can choose “Everyone” which is everyone on Docs. You can also choose to allow some or all of your friends to be able to edit the document also.

Docs is still in its early stages and so is still missing some features. There is also a long waiting list to join (it took us about 4 weeks to be accepted) but be patient.

Office Web Apps

http://office.live.com was launched with Microsoft Office 2010. Much like Docs it also allows users to create Office documents (in this case Word, Excel, PowerPoint and OneNote) online without having to purchase the programs.  You do not use your Facebook account for Web Apps, instead you use your Windows Live ID (same as you would use for Hotmail, live mail, messenger etc.).  If you do not have one then it is free and easy to sign up for a Live ID.

Again, like the Docs site, your documents are stored on the site and not on your computer, allowing you access from any computer and also ensures they are safe if something should happen to your computer. Also, like Docs, you can choose to share certain documents with people, either your Live friends (from Messenger etc.) or by simply typing in an email address.  You can even create folders and share the whole folder with people.

In summary we think this is a great step by Microsoft.  We like and use both versions so we can share with different people.  Both sites have their pros and cons and both are in their infancy, so some patience is needed.  But these two coupled with OpenOffice should meet the needs of just about every student.

Warning: Facebook Virus – “Don’t Laugh” – AND DON’T CLICK!!!

Friday, May 21st, 2010

A new malware attack is spreading via Facebook’s news feed.  A number of Twitter users are reporting this virus.

The attack will show up on your news feed starting with the phrase “try not to laugh xD,” followed by this link (do NOT click go to this link): “http://www.fbhole.com/omg/allow.php?s=a&r=72306″

The attack, which appears to repost your message without your permission uses an old trick, often seen with fake anti spyware/anti virus messages. Once you click the link it will pop up the windows message and grey out the Facebook page.  If you click ANYWHERE (not just the OK button), you will repost the link because your click will land on a moving iframe with very low opacity. By clicking on it you are actually clicking the “publish” button on Facebook.  The best thing to do in this situation is to close your browser without clicking on the page.  If you cannot do that then restart your computer.

We checked the root page of the site (www.fbhole.com) and it only contains the phrase “My Facebook” and a link to a non existent profile.

We have seen similar attacks before and have also written a blog previously about avoiding malware on social networks. If you have seen this or other similar attacks recently, please let us know in the comments so others may be aware.

How to get started in Online Marketing for Businesses – free eBook

Friday, May 7th, 2010

Today we offered our eBook titled “An Introduction To Social Media” for free on our Online Marketing Mastermind website.  We had previously sold this eBook for $9.95 or it was included as part of the kit on the website.  But we felt that there are a lot of small businesses out there who either do not have the time to learn how to set up the basics of online marketing, or they don’t understand the advantages of social media and online marketing using sites such as Twitter and Facebook amongst others.

Free eBook

Free eBook

As with everything, there is good and bad with using these platforms, and you probably have been on the receiving end of bad marketing practice by a lot of companies or have heard about them.  The problem with these companies is that they are applying old school, offline marketing techniques to an online, social network.  It wont work!  In fact it will do the opposite of what they intended and drive people away from them.

We used to get asked by our customers whether online marketing was worth it.  Whether they should use Twitter and Facebook, Linked In and others.  How do they get started?  They dont want all their customers seeing their family and friends and vice versa.  How do you set up a fan page. How do you get the time to post?  What should they post about. And a lot more.  We found we were getting the same questions over and over so we put together some documents to give to them. Over time this turned into an eBook.  And now we are giving it away free to anyone who wants it.  No catch! No registration, email address or any other information needed to get it. Just go to the website at www.web2mastermind.com and click on the Open eBook link and it will open for you.

Some of you will already have these accounts and think you don’t need the eBook.  But we suggest you read it and compare it with what you are currently doing.  If nothing else it will be reassurance that you are doing it all correctly.

We hope it will answer some of your questions about how to start online marketing in social media networks and how to use them effectively.

Enjoy the book and get marketing for your business!

Have Facebook Privacy Settings Gone Too Far?

Monday, March 29th, 2010

Last Friday afternoon around 4pm Facebook announced their new privacy settings that will take place in April.  The day and timing gave us a clue something was not right – why?  Because it is an old tactic of companies to release “bad” news late Friday afternoon.  That usually means that it has cycled through the news channels, rss feeds, front pages etc. by the time most people come back to work on Monday and so has disappeared while at the same time they “told” everyone.

So we looked a bit closer at the new privacy policy and at one paragraph in particular as shown here:

Pre-Approved Third-Party Websites and Applications. In order to provide you with useful social experiences off of Facebook, we occasionally need to provide General Information about you to pre-approved third party websites and applications that use Platform at the time you visit them (if you are still logged in to Facebook). Similarly, when one of your friends visits a pre-approved website or application, it will receive General Information about you so you and your friend can be connected on that website as well (if you also have an account with that website). In these cases we require these websites and applications to go through an approval process, and to enter into separate agreements designed to protect your privacy. For example, these agreements include provisions relating to the access and deletion of your General Information, along with your ability to opt-out of the experience being offered. You can also remove any pre-approved website or application you have visited here [add link], or block all pre-approved websites and applications from getting your General Information when you visit them here [add link]. In addition, if you log out of Facebook before visiting a pre-approved application or website, it will not be able to access your information. You can see a complete list of pre-approved websites on our About Platform page.

What does this mean to Facebook users?  It means that by default (i.e. unless you specifically opt out) your information that is on Facebook is now going to be shared with pre-approved 3rd party websites and applications.  And not just yours – your friends information too.  So when one of your friends visits a website then not only will that website be allowed to have their information but it will also be allowed to have your information just because they are your friend.

And what will these websites do with the information?  Who knows?  But I bet you it won’t be good for me.

Now we appreciate that there are times when it would be to our advantage to have that information made available to the 3rd party but in that situation I would prefer to be asked on a site by site basis.  As it is, all those people who don’t even know there is a policy and that it is going to change, will now be automatically sending their information to sites they may not have even visited or want anything to do with.

So how many people will close their account?  I have almost closed mine a few times this year and this may be the final straw.  I bet for some it is.  But for others…. how far is too far?  How far will you let Facebook sneak in these privacy changes and “sell” your private information to other companies without you “knowing” by sneaking in Friday afternoon announcements?

I think Facebook thinks it is invincible with so many users.  But what it forgets is how popular other internet social networks such as AOL, Yahoo, MSN, ICQ, MySpace were in their time and how quickly (almost overnight) they fell out of favor.

Time too review my account!

Social Media Users Are More Likely To Buy

Sunday, March 28th, 2010

For those business users who are still unsure whether social media such as Facebook and Twitter is worth the effort, or cannot see the point in gathering twitter followers or sending tweets, a new research study from Chadwick Martin Bailey and iModerate which shows that social friends and followers are more likely to buy from businesses and brands they follow should change their minds.

The study found that more than one-half of Facebook users said they would be more likely to buy from brands they followed and that figure rose to 67% of Twitter users.

60% of Facebook users said that they recommend businesses they follow to a friend.  With Twitter that rose to nearly 80%!

So, if your business is not on Facebook or Twitter, now is the time to make your presence known.  Follow these few simple steps to get going:

  1. Even if you are not ready yet – reserve your space.  If your business name is similar to someone else’s then chances are they are reading this same blog and will be reserving the name you want.  Get your Facebook and Twitter names now and post when you are ready.
  2. Keep Business and Personal separate!  For Facebook get a Fan page for your business.  For Twitter register your business page under its name not yours – even if you are a one-person business.  Why?  Because people don’t want to know about your personal life or see what your family is up to.  If they do then allow them to be your friend/follower on your personal page too.
  3. Keep your posts informational.  Your fans want information not “sell, sell, sell!”.  They want coupons and discounts. They want to know about the new item/product you have. But they also want other information that may be useful.  Position yourself as the expert on your industry, not just force sales on them.  They chose to follow you so respect their choice.  We made a commitment with this blog to provide information only and never sell on here.  If readers want to know more about something we write here then they can contact us but we do not provide links in our blogs to sell our services – this blog is for information only – our other sites will highlight our services.
  4. Add links to your websites, email signatures and business cards. Let them know you have your pages and invite them to follow/be an fan.  If you don’t know how to do this, either search on the sites or contact us and we will be glad to help.
  5. Add content.  And add it often.  Ideally at least weekly.  It can be from anywhere or anything useful. Your new product, just a status update, from your blog or from something you read.  Not sure what your fans want? Ask them.  Use a survey, forum, discussion board, email, letter or any other feedback and then give them the information they want.

Remember give your fans and followers what they want and they will keep following you and when they are ready, they will buy from you.

Malware on Facebook and Twitter – Some Best Practices To Avoid It

Monday, November 2nd, 2009

With the ever growing popularity of social networking sites like FaceBook and Twitter, it was inevitable that hackers would devise ways to exploit the sites’ numerous users in order to infect their computers. This malware is designed to do a number of things to your computer ranging from identity theft to turning it into their remotely controlled machine which they will “lease” for others to use.

Without up to date anti-virus and malware protection programs installed, social networking users can easily become prey to these ever resourceful attacks. While no computer is really safe, the best way to avoid becoming a victim yourself is to know what is out there and the type of things you should avoid, or at least be ware of. The following are some of the best practices you should use on Facebook, Twitter and other social networking sites (such as MySpace, Bebo etc.).

Avoid Malicious Links

The easiest way for a hacker to infect your machine is for you to do the work for him. This is by posting malicious links to Twitter or your Facebook wall. In the past, these links were fairly easily identified as the had a phrase, followed by a url (link). However, security researchers at Kaspersky Lab are telling use that these easy to identify messages are not so common any more. It is much harder to spot malicious links thanks to two newer methods that are described below:

Method 1: Hijacking Twitter’s Trending Topics

This first technique started to become popular in August of this year. This involves the hackers creating new Twitter accounts and then using the Trending Topics (in Twitter you can mark a post with a topic by using the # in front of it – e.g. #hacking would be a topic about hacking. The tweets with the most of these topics are called trending topics and appear on your Twitter sidebar). This allowed the post to be aggregated in the search results making it more likely users would click on the topic and hence the included link, taking them to the infected website.

Method 2: Hijacking Legitimate Accounts

This second method involves hackers taking over peoples accounts. The main way to do this is by phishing methods where they get a user to unknowingly give them their username and password to their Facebook or Twitter account. They hacker then has control over the account and can post as if they were the account owner sending out links to infected sites. The account owners Twitter followers or Facebook friends would see the link and think it was safe as they trusted their friend – not realizing the account has been compromised.

Email Links

Still around today is the problem of infected email links. Most users are wise to these emails and spam mails, however hackers fake emails from Facebook and Twitter and send them to users to asked them to update their account or open attachments. Again these are designed to phish for account information to take over (as in method 2 above) or to infect you with a link. Although many people are now aware of these types of emails, we still see so many of these techniques in the wild, it is clear they must still be working.

So How To Stay Safe – Some Best Practices

As we said before there are no fool-proof ways to stay safe, but by following these best practices you will reduce your chances of an infection:

  1. Don’t assume a link is “safe” just because a friend sent it: As pointed out in method 2 above, your friend’s account may be infected or has been taken over by a hacker. You should never assume a link from anyone is safe just because they tweeted it or posted it to your wall. Try and use some common sense. If it sounds like something they wouldn’t normally send you or say in the message then be wary and don’t click. If you are unsure then try to contact them through other means (email, phone call) and ask them if it is legit.
  2. Don’t assume Twitter links are safe just because Twitter is screening for malware: In August, Twitter teamed up with Google to use Google’s Safe Browsing API, a technology that checks links against Google’s Blacklist. This prevents spammers posting malicious links but does not stop them using link shorteners (such as tinyurl.com) which direct users to the same malicious websites. It is better than no protection at all but be very wary of shortened urls.
  3. Don’t assume Bit.ly links are safe either: Bit.ly is Twitters default url shortening service and earlier this year they began warning users of malware. They also use Google’s Safe Browsing API along with two other blacklists to identify malicious url. The service does NOT prevent users from posting the malicious links, however it does warn you when you click one of the shortened links that the site being linked to is infected. However this is not 100% effective and Kaspersky have identified a number of malicious links that Bit.ly did not block. However, you can assume that Bit.ly is safer than other url shortening services because it is using this technology and it appears that hackers are avoiding this service because of the built in protection.
  4. Use an Up-To-Date Web Browser:We recommend using the latest version of your preferred web browser and keeping it updated. For Internet Explorer that means Version 8, and as this is the most popular target for attacks (just because it is the most used browser) you must keep it up to date from Microsoft Update. Firefox is currently the second most attacked browser and it has a self updating feature – make sure you keep it on. Google Chrome is our preferred browser and it also has a self updating feature as well as “sandboxing” (restricted access to your pc) plugins. This means if an attacker was to exploit the browser and run some malicious code it would be isolated to this sandbox and cannot infect the entire machine. Opera and Safari are also good browsers and should be kept updated.
  5. Keep Windows Up to Date also: As always, we recommend keeping windows up to date with the latest patches from Microsoft. Automatic updates should be turned on (unless you are using a service such as our support service where we maintain the patch, browser and virus updates for you).
  6. “I use a Mac so I am safe!” – WRONG! While it is true the Mac users are less targeted than Windows users they are not immune to malware, despite what the TV ads say. Although Apple have added some malware protection in their latest software it only protects against TWO Trojans! According to Kaspersky there are currently a couple of hundred trojans designed to target the Mac specifically. In fact they believe there may be as many as a thousand but there are unable to identify them all as most Mac users do not have anti-virus software, which is where most of the data is collected from. Hackers are getting so industrious now, when a user goes to an infected website the hacker can tell whether they are using Windows or a Mac and change the Trojan accordingly. The only way to tell if your Mac is not infected is by running anti-malware but most Mac users won’t do this because they believe the commercials saying they are not at risk.
  7. Keep Adobe Reader and Flash Up To Date: Currently Adobe Reader and Flash are the two most targeted programs by hackers. A major exploit was recently uncovered and Adobe had to rush out an update to fix some very serious flaws. Other methods of attacks is to send you to an infected website and the prompt you to update your flash or reader. Never do this as you will be downloading malware. Always update from the Adobe website or using the build in update mechanisms in these programs.
  8. Be wary of emails saying they are from social sites: It is very easy for a hacker to spoof an email from Facebook or Twitter. As with all emails, you should never open any attachments or click on any links, especially those which tell you to update your account or to login to carry out some action. If you do click a link and it takes you to a site (especially one that looks like the real site) and it asks you to update or login – DON’T DO IT! You will be handing over your password to hackers who would then start posting links to entice your friends to the infected site also. You should always access sites by typing the link in the address bar in the browser or by adding sites to your favorites and clicking those links.

Hackers are always trying to keep one step ahead

As we have shown you there are many ways to protect yourself, but hackers are always trying to find new ways to trick you. Keep alert, follow ALL of the best practices we have outlined, not just one or two. Don’t assume anything is safe and if in doubt then don’t click the link or open the attachment. The same practices work for normal web sites (especially banks) but it gets harder when social networking sites are involved as you trust your friends and these links appear to come from them.

Stay Safe!